Whether they’re national or local, using Snapchat lenses can help businesses achieve their social media marketing goals. One company ran a campaign for five hours at the University of Alabama and was able to reach more than 19,000 people. Using a local filter can lead to impressive results too. A national filter can typically be seen by 40% to 60% of Snapchat’s audience. They can lead to powerful results when leveraged by the right marketing team. These filters weren’t just a boost for Snapchat itself. Once the filter was added, the platform’s download rate doubled. Before Snapchat introduced a popular filter - the gender swap filter - the app was downloaded about 600,000 times each day. Looking at the track record of Snapchat’s success, it’s easy to see how it got to where it is. Related: How to Make a Snapchat Filter Why Do Brands Make Snapchat Lenses? In this guide, we’ll cover everything you need to know about this new marketing opportunity, including how to make a Snapchat custom lens of your own. If you want to get a leg up on your Snapchat marketing efforts, there’s no better way to do it than with a custom Snapchat lens. More recently, Snapchat introduced lenses, a more interactive augmented reality experience that adds animation to your photos. So how can your business best engage with Snapchat’s vast audience? One of the biggest draws of the social media platform is its fun and creative filters that users can add to their selfies, photos, and videos. In particular, it’s popular with a younger demographic. With more than 319 million daily users, Snapchat provides the opportunity to reach a massive audience. ![]() And as new technologies continue to develop on the app–like a custom Snapchat lens–it’s becoming an even more useful tool for marketers. On a basic level, Snapchat’s AR Lenses fall into one of two categories: Face Lenses and World Lenses.Since its launch in 2011, Snapchat has become a leading social platform for users of all ages. Steady innovation is the name of the game for Snapchat, however, so let’s take a moment to catch up with what the platform has to offer today. Since then, Snapchat has provided users with the ability to tweak both their appearance and environment through “Lenses”. ![]() Snapchat has been revolutionising AR for years, going back to the launch of its wildly popular AR dog filter in 2016. ![]() Keep on reading to find out how Snapchat AR works and how your company can easily utilize the platform’s built-in tools to create your own branded campaign. In fact, AR is one of the most-accessed features on Snapchat, with three-quarters of all users using AR an average of almost 30 times a day. This generation of users is comfortable with new technology (including AR) and ready to shop for easily attainable, attractive products. For example, Snapchat is preferred by more 13- to 34-year olds than either Instagram or Facebook. Snapchat’s 280 million daily active users are younger than users on most other social platforms. Fortunately, the platform’s innovative AR features make it easy to set up a custom branded Snapchat campaign. users than Twitter and TikTok combined, and a 22% year-over-year gain in 2020, Snapchat offers a unique opportunity for brands looking to make their mark in the field of social commerce. Snapchat AR: how brands can create their own branded lenses By
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